Crackle Promo Code Redemption
The Task:
Crackle needed its sponsored content to do more than sit there being ignored, it needed a real reason for people to engage with it and follow all the way through to an actual, completed purchase. As Lead UX/UI and Visual Designer, I built the promo code redemption flow for brand partners like Domino's and T-Mobile, turning a simple QR code scan and purchase into four hours of ad-free streaming time.
Built to reward attention
The solution was the same elegant mechanic across every sponsor partnership: a QR code embedded inside a sponsored collection, a purchase completed on the partner's own site, and a promo code redeemed back on Crackle that unlocked real hours of ad-free viewing, no extra steps, no friction, just clear value, exchanged both ways.
Across both partnerships, the flow delivered real results, increased engagement and QR code scans, a high conversion rate from scan straight through to redemption, and stronger brand affinity for Crackle and its partners, proof that a reward, done right, beats another ad entirely.