Redbox Rebrand
The Task:
In 2024, Redbox embarked on a comprehensive rebrand to refresh its image and strengthen its presence in the evolving entertainment market. The goal was to modernize Redbox’s image, shifting away from its legacy as a kiosk DVD rental service and positioning it as a digital-first brand in the streaming space, while maintaining strong brand recognition and appealing to a younger, more diverse audience.
Role:
As Art Director, I worked closely with the product team and Creative Director to lead the visual direction for the rebrand, including creating a new brand identity and style guides. I collaborated with key stakeholders to gather insights, address pain points, and align the brand with our evolving product offerings. Using these insights, I developed the creative vision and oversaw its execution, ensuring a cohesive brand experience for the consumer across both product and marketing.
