OWN Your Vote
The Task:
Ahead of a pivotal election, OWN needed more than a promotional push, a full digital experience that could turn awareness into real voter turnout, especially in underserved communities too often overlooked by traditional civic outreach. As Art Director and Product Designer, I led the brand identity, website, and voter tools that made the process feel trustworthy, accessible, and worth showing up for.
We built the platform around trust first, then let it carry underserved voters the rest of the way home.
Built to be trusted
The challenge was building a platform that felt less like a civic lesson and more like an invitation, one voters could trust, navigate, and actually use. I led the design of the brand identity, website, and voter tools, from ballot guides to sign-up flows, making every single step feel seamless, inclusive, and worth the effort.
The result was a full digital toolkit that turned confusion into confidence, guiding underserved and first-time voters through registration, the ballot, and their nearest polling locations, and helping them show up to the polls feeling informed, empowered, and truly ready to vote.