Livenation.org
Live Nation.org is the philanthropic arm of Live Nation, focused on supporting artists, music industry workers, and the communities Live Nation operates in. I worked directly with the executive team to help shape how this work was communicated internally and externally, building pitch decks presented to the CEO and board that laid out the vision and impact of the org's community and artist support programs.
On the social side, I developed three distinct social media packages: one for the CEO's personal platform, one for a program spotlighting women in the music business, and one supporting a fair ticketing initiative. Each required its own visual tone while still feeling connected to the larger Live Nation.org identity.
Beyond the launched work, I helped concept and prototype an app aimed at touring and music industry workers, essentially a Task Rabbit style platform built for the specific, often freelance needs of people working behind the scenes in live music.
I designed websites for several of these initiatives, including an explainer site outlining where Live Nation.org was directing its investment, from community outreach to job creation, and how those programs were making a tangible difference on the ground. I also built out a supporting iconography system to help communicate these programs clearly and consistently across touchpoints.
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Role:
As Art Director, I worked closely with the product team and Creative Director to lead the visual direction for the rebrand, including creating a new brand identity and style guides. I collaborated with key stakeholders to gather insights, address pain points, and align the brand with our evolving product offerings. Using these insights, I developed the creative vision and oversaw its execution, ensuring a cohesive brand experience for the consumer across both product and marketing.