David Makes Man Campaign
The Task
David Makes Man, Tarell Alvin McCraney's lyrical coming-of-age drama for OWN, follows a teenage prodigy in South Florida navigating identity, family, and mental health while attending a magnet school for gifted youth. I worked on the show across both seasons: first as Senior Visual Designer on its companion website, then as Creative Lead on its campaign across social, digital, and marketing channels.
We built soul into the campaign first, then let social carry it the rest of the way.
Two seasons, one throughline
As Senior Visual Designer for Season 1, I built an immersive, informative companion website that mirrored the show's rich emotional depth while educating viewers on the real issues it raised — adolescence, identity, family dynamics, socioeconomic challenges, and mental health — through an interactive, visually driven platform.
As Creative Lead for Season 2, I shaped the campaign across social, digital, and marketing, partnering with poet Danez Smith and motion artist Katia Temkin to turn the season's themes into a visually arresting campaign that helped David Makes Man truly become a cultural touchstone.